Tip 3 — Your Digital First Impression
The day your talk goes live, people will Google you. What they find in the next 30 seconds determines whether their interest turns into anything real.
Scroll Down to Read MoreThe Moment That Matters
They pause. They open a new tab. They Google your name, or ask an AI. This happens within seconds of your talk ending.
What comes up is your second impression. And unlike the talk itself, you have complete control over it. Most speakers ignore this entirely.
Is what comes up current? Does it point people where you want them to go? Does it match the credibility your talk just built?
Try It Right Now
Open a new tab. Search your name. Then open ChatGPT and ask it who you are.
What do you see?
Is your bio current? Does it mention your talk topic? Does it say Speaker?
Does your website speak to what you talk about? Are your social profiles consistent?
Is there anywhere clear for people to go next?
The Name Problem
Google "Bob Smith" and millions of results come back. Google "Bob Paul Smith" and the field narrows dramatically. Your name is the first filter anyone searches.
If your name is common, this matters more than you think. When someone searches after watching your talk, they need to find you — not 50 other people who share your name.
One fix: add your middle name or initial to the title of your talk. It costs nothing, takes 30 seconds to request, and could be the difference between people finding you instantly or giving up after the first page of results.
Check your name now. How many people are you competing against?
The talk does the hard work of getting someone interested. Don't let a stale LinkedIn profile or a website that hasn't been touched in three years undo that.
Before Your Talk Drops
Add "Speaker" to your bio everywhere it appears. LinkedIn, website, Twitter, speaker profiles. The talk hasn't aired yet, but the credibility is already yours.
Your site should speak to your talk topic. If someone watches and then lands on a site that feels unrelated, you've lost them. Make the connection obvious.
Outdated photos, old job titles, dead links. All of it erodes trust. When someone looks you up after watching, every profile should feel current and intentional.
Where do you want people to go after they look you up? A booking link, a newsletter, a service page. Give them somewhere to land that moves them forward.
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